{"id":902032,"date":"2026-03-11T15:11:30","date_gmt":"2026-03-11T15:11:30","guid":{"rendered":"https:\/\/transmissionagency.com\/?page_id=902032"},"modified":"2026-03-12T14:42:08","modified_gmt":"2026-03-12T14:42:08","slug":"b2b-brand-health-index","status":"publish","type":"page","link":"https:\/\/transmissionagency.com\/b2b-brand-health-index\/","title":{"rendered":"B2B brand health index"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull has-white-color has-charcoal-background-color has-text-color has-background has-link-color wp-elements-c8af7da7738fe309af1c7be9d1ea2902 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);background-image:url(&apos;https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Header_6-Large.png&apos;);background-size:cover;\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-headline-medium-font-size wp-elements-752ecd360db7958863153dab981ca494\" style=\"text-transform:uppercase\"><strong>B2B <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">brand health<\/mark>: <\/strong><br><strong>THE APEX index<\/strong><\/h1>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">Demonstrating the business value of brand remains a common challenge for B2B organisations. However, understanding brand health can help bridge the gap between its contribution to sales pipeline and how it impacts commercial success.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#download\" style=\"letter-spacing:2%;text-transform:uppercase\">DOWNLOAD THE REPORT<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover.png\" alt=\"B2B brand health: THE APEX index\" class=\"wp-image-902047\" srcset=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover.png 768w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover-300x231.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n<nav style=\"text-transform:uppercase\" class=\"has-body-medium-font-size is-responsive items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-f8f67980 wp-block-navigation-is-layout-flex\" aria-label=\"Apex\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" 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class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-2-content\">\n\t\t\t\t\t\t\t\t<ul style=\"text-transform:uppercase\" class=\"wp-block-navigation__container has-body-medium-font-size is-responsive items-justified-center no-wrap wp-block-navigation\"><li class=\"has-body-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/\"><span class=\"wp-block-navigation-item__label\">B2B brand health index<\/span><\/a><\/li><li class=\"has-body-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/cybersecurity\/\"><span class=\"wp-block-navigation-item__label\">Cybersecurity<\/span><\/a><\/li><li class=\"has-body-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/fintech\/\"><span class=\"wp-block-navigation-item__label\">Fintech<\/span><\/a><\/li><li class=\"has-body-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/logistics\/\"><span class=\"wp-block-navigation-item__label\">Logistics<\/span><\/a><\/li><li class=\"has-body-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/renewable-energy\/\"><span class=\"wp-block-navigation-item__label\">Renewable Energy<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n\n<div class=\"wp-block-group alignfull has-border-color has-white-border-color has-black-color has-grey-20-background-color has-text-color has-background has-link-color wp-elements-41f31ff0727ac4a84dd3a08bc8fe0be8 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a903a136 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);flex-basis:40%\">\n<p class=\"has-title-small-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\"><strong>B2B Brand Health: The APEX Index<\/strong> explores and analyses the awareness, perceptions, and experiences of real buyers assessing B2B brands in the high-growth cybersecurity, fintech, renewable energy, and logistics tech verticals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">\n<p class=\"has-body-large-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Unlike other indexes, The APEX Index focuses on the brand health of each business rather than its financial health. <\/p>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">It highlights what customers and prospects think of a brand, providing insight on how the brand is currently performing against the brand strategy.<\/p>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Ultimately, it helps those managing brands identify how to better focus resources to harness future demand and win greater brand-building budget.<\/p>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Is your brand in The APEX Index?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#download\" style=\"text-transform:uppercase\"><strong> <\/strong>Request your personalised brand health analysis<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-title-large-font-size\">THE <strong>APEX <\/strong>INDEX <strong><em>AT A<\/em> <\/strong><em>GLANCE<\/em><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-feca4590 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:0\">\n<div class=\"wp-block-column has-charcoal-color has-grey-20-background-color has-text-color has-background has-link-color wp-elements-afdc7d64597728ee75bf7486add42e21 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-text-align-center has-title-medium-font-size\" style=\"text-transform:uppercase\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">CyberSecurity<\/mark><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table has-body-large-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th>RANK<\/th><th>BRAND<\/th><th>SCORE<\/th><\/tr><\/thead><tbody><tr><td>01<\/td><td>Crowdstrike<\/td><td>132.09<\/td><\/tr><tr><td>02<\/td><td>Cloudflare<\/td><td>128.26<\/td><\/tr><tr><td>03<\/td><td>CyberArk<\/td><td>127.77<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-teal-background-color has-background has-border-color has-black-border-color wp-element-button\" href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/cybersecurity\/\">View the full Cybersecurity APEX Index<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-charcoal-color has-grey-20-background-color has-text-color has-background has-link-color wp-elements-e8826f6421691d0465279e1872ae0056 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-text-align-center has-title-medium-font-size\" style=\"text-transform:uppercase\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">FINTECH<\/mark><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table has-body-large-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th>RANK<\/th><th>BRAND<\/th><th>SCORE<\/th><\/tr><\/thead><tbody><tr><td>01<\/td><td>AvidXChange<\/td><td>131.84<\/td><\/tr><tr><td>02<\/td><td>PayPal<\/td><td>130.57<\/td><\/tr><tr><td>03<\/td><td>Plaid<\/td><td>127.75<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-teal-background-color has-background has-border-color has-black-border-color wp-element-button\" href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/fintech\/\">View the full Fintech APEX Index<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c829323d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column has-charcoal-color has-grey-20-background-color has-text-color has-background has-link-color wp-elements-918bd84c138583f11211ac84201d42e8 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-text-align-center has-title-medium-font-size\" style=\"text-transform:uppercase\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">renewable energy<\/mark><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table has-body-large-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th>RANK<\/th><th>BRAND<\/th><th>SCORE<\/th><\/tr><\/thead><tbody><tr><td>01<\/td><td>Ameresco<\/td><td>131.14<\/td><\/tr><tr><td>02<\/td><td>Array-Technologies<\/td><td>129.14<\/td><\/tr><tr><td>03<\/td><td>Acciona-Energia<\/td><td>127.30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-teal-background-color has-background has-border-color has-black-border-color wp-element-button\" href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/renewable-energy\/\">View the full Renewable Energy APEX Index<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-charcoal-color has-grey-20-background-color has-text-color has-background has-link-color wp-elements-c6f21853dacf5b4adfe86d23cec54607 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-text-align-center has-title-medium-font-size\" style=\"text-transform:uppercase\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">Logistics tech<\/mark><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table has-body-large-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th>RANK<\/th><th>BRAND<\/th><th>SCORE<\/th><\/tr><\/thead><tbody><tr><td>01<\/td><td>CDL-1000<\/td><td>127.41<\/td><\/tr><tr><td>02<\/td><td>Flexport<\/td><td>126.87<\/td><\/tr><tr><td>03<\/td><td>Geek+<\/td><td>126.77<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-teal-background-color has-background has-border-color has-black-border-color wp-element-button\" href=\"https:\/\/transmissionagency.com\/b2b-brand-health-index\/logistics\/\">View the full Logistics Tech APEX Index<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--75);padding-bottom:var(--wp--preset--spacing--75)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-929090b5 wp-block-columns-is-layout-flex\" id=\"download\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:50%\">\n<h3 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-title-medium-font-size wp-elements-9cc8bf2aeab20fb8cb18e57b430a8b84\"><strong><strong><strong>IS YOUR BRAND IN <\/strong><\/strong><\/strong><br><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">THE APEX INDEX<\/mark>?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"177\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196-300x177.png\" alt=\"\" class=\"wp-image-902034\" srcset=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196-300x177.png 300w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196-1024x606.png 1024w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196-768x454.png 768w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196-1536x908.png 1536w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/APEX_Individual-Report-Mockup_Crop-e1773240487196.png 1640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-charcoal-color has-text-color has-link-color wp-elements-42f0fa907b4bcdd55cef02819692d568 wp-block-paragraph\">Featured brands can receive a FREE personalised report breaking down the results of their APEX Index score in full. Discover how many B2B buyers in your industry are aware of and familiar with your brand, as well as their honest perceptions across seven Brand Virtue indicators that include brand trust, compassion, and distinction.<\/p>\n\n\n\n<p class=\"has-text-align-center has-charcoal-color has-text-color has-link-color wp-elements-66419410164c17fa9f778abdbf8b21ad wp-block-paragraph\">Each report also dives into your level of brand consideration and advocacy in the market in addition to whether your future buyers are engaging with you through social media, content, or other marketing channels.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25557503\",\n    formId: \"f8b19379-9d26-4432-88d8-f83f004fa8e5\",\n    region: \"eu1\"\n  });\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:50%\">\n<h3 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-title-medium-font-size wp-elements-7a4016747d51a4d5af2a27e73aac1209\"><strong><strong><strong>DOWNLOAD&nbsp;<strong>B2B<\/strong> BRAND <strong>HEALTH<\/strong>: <\/strong><\/strong><\/strong><br><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">THE <strong>APEX<\/strong> <strong>INDEX<\/strong> REPORT<\/mark><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"231\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover-300x231.png\" alt=\"B2B brand health: \nTHE APEX index\" class=\"wp-image-902047\" srcset=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover-300x231.png 300w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-cover.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25557503\",\n    formId: \"95e0cd37-d3d4-44b0-9704-e4d2f28f3b14\",\n    region: \"eu1\"\n  });\n<\/script>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-fdc02183 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-title-large-font-size\"><strong>OUR&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">METHODOLOGY<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B Brand Health: The APEX Index ranks the brand health of B2B businesses operating in four high-growth vertical markets: cybersecurity, fintech, renewables, and supply chain and logistics technology. B2B buyers were surveyed on their perceptions of a pre-selected list of organisations, with the results scored to demonstrate individual brand health in addition to an overall ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-title-small-font-size\">Shortlist criteria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An initial list of organisations was selected according to baseline criteria of annual revenues of over \u20ac25M\/US$25M, more than five years\u2019 trading, and headquarters or significant operations in Europe or North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A second qualification stage analysed organisations\u2019 current growth and future potential based on financial results and demonstrable progress towards geographic expansion, innovation, or M&amp;A objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of the 180 brands initially included, only those that received a minimum of thirty completed responses from our B2B buyer participants qualified for inclusion in the final index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-title-small-font-size\">Survey participants<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1,200 respondents were recruited by our independent research partner, Savanta, from proprietary business panels via online and mobile channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within each of the four verticals, we surveyed 300 C-Suite, Director, or VP-level decision makers responsible for purchasing vendor solutions. Of the 1,200 respondents, half conducted business in North America and half in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All responses were provided anonymously in May 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-title-small-font-size\">Ranking method<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each survey response was allocated a score against the APEX categories \u2013 the greater brand awareness (A), perception (P), and experience levels (Ex), the higher the score. All scores were aggregated and then divided by the total number of responses to give an average index score per brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B brand health: THE APEX index Demonstrating the business value of brand remains a common challenge for B2B organisations. However, understanding brand health can help bridge the gap between its contribution to sales pipeline and how it impacts commercial success. B2B Brand Health: The APEX Index explores and analyses the awareness, perceptions, and experiences of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"job_title":"","office":"","animated_icon_light":"","animated_icon_dark":"","footnotes":""},"class_list":["post-902032","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/pages\/902032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/comments?post=902032"}],"version-history":[{"count":0,"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/pages\/902032\/revisions"}],"wp:attachment":[{"href":"https:\/\/transmissionagency.com\/wp-json\/wp\/v2\/media?parent=902032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}