{"id":900547,"date":"2025-11-18T11:59:14","date_gmt":"2025-11-18T11:59:14","guid":{"rendered":"https:\/\/transmissionagency.com\/?page_id=900547"},"modified":"2025-12-18T16:36:22","modified_gmt":"2025-12-18T16:36:22","slug":"b2b-branding-insights","status":"publish","type":"page","link":"https:\/\/transmissionagency.com\/insights\/b2b-branding-insights\/","title":{"rendered":"B2B Branding Insights"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull has-charcoal-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-096627ef wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-929090b5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-headline-medium-font-size wp-elements-3eba82ff6a90758edcc56d8e8181303c\" style=\"text-transform:uppercase\"><strong>B2B Brand Strategy Insights &amp; Best Practices<\/strong><\/h2>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">Explore expert B2B branding insights, strategies, and best practices to differentiate your brand, engage decision-makers, and accelerate business growth in competitive markets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"889\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/services-1024x889.avif\" alt=\"\" class=\"wp-image-3207\" srcset=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/services-1024x889.avif 1024w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/services-300x261.avif 300w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/services-768x667.avif 768w, https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/services-png.avif 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n\n    \n    <section class=\"insights-listings p-t-small\">\n        <div class=\"container\">\n                            <div id=\"insights-filters\" class=\"insights-filters-wrap\">\n                    <!-- Mobile Custom Dropdown -->\n                    <div class=\"insights-filters-dropdown\">\n                        <button class=\"insights-filters-toggle\" aria-label=\"Filter insights by category\" aria-expanded=\"false\">\n                            <span class=\"insights-filters-label\">View All<\/span>\n                            <svg class=\"insights-filters-icon\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n                                <polyline points=\"6 9 12 15 18 9\"><\/polyline>\n                            <\/svg>\n                        <\/button>\n                        <div class=\"insights-filters-menu\" style=\"display: none;\">\n                            <a href=\"\/insights?insights_filters=1\" class=\"insights-filters-item\" data-category=\"all\">View All<\/a>\n                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/abm\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"abm\">ABM<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/ai-innovation\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"ai-innovation\">AI &amp; Innovation<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-marketing-strategy\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"b2b-insights\">B2B Insights<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/big-thinking\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"big-thinking\">Big Thinking<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-branding-insights\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"brand\">Brand<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-content-thought-leadership\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"content-marketing\">Content<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-creative\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"creative-content\">Creative<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-digital-strategy-web-seo\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"digital\">Digital<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/essential-b2b-marketing-guides-best-practices\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"guides\">Guides<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/martech\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"martech\">MarTech<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-media-insights\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"media\">Media<\/a>\n                                                                                                                                <a href=\"https:\/\/transmissionagency.com\/transmission-agency-news-updates\/?insights_filters=1\" class=\"insights-filters-item\" data-category=\"news\">News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <!-- Desktop Filter Links -->\n                    <div class=\"insights-filters\">\n                                        \n                        <a href=\"\/insights?insights_filters=1\" class=\"category-tag filter-all \">\n                            <span>View All<\/span>\n                        <\/a>\n                   \n                                            \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/abm\/?insights_filters=1\" class=\"category-tag category-abm \">\n                                <span>ABM<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/ai-innovation\/?insights_filters=1\" class=\"category-tag category-ai-innovation \">\n                                <span>AI &amp; Innovation<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-marketing-strategy\/?insights_filters=1\" class=\"category-tag category-b2b-insights \">\n                                <span>B2B Insights<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/big-thinking\/?insights_filters=1\" class=\"category-tag category-big-thinking \">\n                                <span>Big Thinking<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-branding-insights\/?insights_filters=1\" class=\"category-tag category-brand \">\n                                <span>Brand<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-content-thought-leadership\/?insights_filters=1\" class=\"category-tag category-content-marketing \">\n                                <span>Content<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-creative\/?insights_filters=1\" class=\"category-tag category-creative-content \">\n                                <span>Creative<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-digital-strategy-web-seo\/?insights_filters=1\" class=\"category-tag category-digital \">\n                                <span>Digital<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/essential-b2b-marketing-guides-best-practices\/?insights_filters=1\" class=\"category-tag category-guides \">\n                                <span>Guides<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/martech\/?insights_filters=1\" class=\"category-tag category-martech \">\n                                <span>MarTech<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/insights\/b2b-media-insights\/?insights_filters=1\" class=\"category-tag category-media \">\n                                <span>Media<\/span>\n                            <\/a>\n\n                                                                    \n                            <a href=\"https:\/\/transmissionagency.com\/transmission-agency-news-updates\/?insights_filters=1\" class=\"category-tag category-news \">\n                                <span>News<\/span>\n                            <\/a>\n\n                                                                <\/div>\n                    <button id=\"back-filters\" class=\"next-filters-btn back-filters-btn\" aria-label=\"Scroll back\" data-tooltip=\"Go Back\" title=\"Go Back\">\u2039<\/button>\n                    <button id=\"next-filters\" class=\"next-filters-btn\" aria-label=\"Scroll filters\" data-tooltip=\"Show More\" title=\"Show More\">\u2026<\/button>\n                <\/div>\n            \n            <div id=\"ajax-load-more\" class=\"ajax-load-more-wrap default alm-layouts\"  data-alm-id=\"\" data-canonical-url=\"https:\/\/transmissionagency.com\/insights\/b2b-branding-insights\/\" data-slug=\"b2b-branding-insights\" data-post-id=\"900547\"  data-localized=\"ajax_load_more_vars\" data-alm-object=\"ajax_load_more\"><div aria-live=\"polite\" aria-atomic=\"true\" class=\"alm-listing alm-ajax row cols\" data-seo=\"true\" data-seo-start-page=\"1\" data-seo-scroll=\"false\" data-seo-scrolltop=\"30\" data-seo-controls=\"1\" data-seo-permalink=\"pretty\" data-container-type=\"div\" data-loading-style=\"default\" data-theme-repeater=\"custom.php\" data-post-type=\"post\" data-category=\"brand\" data-order=\"DESC\" data-orderby=\"date\" data-offset=\"0\" data-posts-per-page=\"30\" data-button-label=\"Load More...\" data-prev-button-label=\"Load Previous\"><\/div><noscript><div class=\"alm-listing alm-noscript row cols\">\n   <a href=\"https:\/\/transmissionagency.com\/b2b-field-guide-cannes-2026\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/08\/454_BLOG_B2B-Field-Guide-Cannes_02-600x400.jpg\" alt=\"The B2B field guide to Cannes\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The B2B field guide to Cannes<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/sales-needs-brand-more-than-ever-heres-why\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/04\/TR_Sales-Needs-Brand-More-Than-Ever_Header-600x400.png\" alt=\"Sales needs brand more than ever \u2013 here&#8217;s why\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Sales needs brand more than ever \u2013 here&#8217;s why<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/winning-hearts-machines-in-the-age-of-ai\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/04\/454_BLOG_Winning-Hearts-Minds_02-600x400.jpg\" alt=\"Winning hearts &#038; machines in the age of AI\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Winning hearts &#038; machines in the age of AI<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/what-is-b2b-branding\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/04\/Branding.jpg\" alt=\"B2B Branding: The definitive guide\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>B2B Branding: The definitive guide<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/human-is-the-new-luxury\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/02\/454_Heather-TL-on-Brand-Storytelling_BLOG_A-600x400.jpg\" alt=\"Human is the new luxury: Craft &amp; connectioneering in B2B brand storytelling\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Human is the new luxury: Craft &amp; connectioneering in B2B brand storytelling<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/b2bs-loud-era-a-manifesto-for-story-led-entertainment-first-brands\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/02\/454_B2B_Loud_Era_Manifesto_BLOG_A-600x400.jpg\" alt=\"B2B&#8217;s Loud Era: A manifesto for story-led, entertainment-first brands\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>B2B&#8217;s Loud Era: A manifesto for story-led, entertainment-first brands<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/b2b-brand-health-the-apex-index\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2026\/03\/apex-index-600x400.png\" alt=\"B2B\u00a0Brand Health: The APEX index\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>B2B\u00a0Brand Health: The APEX index<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/demand-gen-new-frontier-ai-era-dual-track-strategy\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/11\/BLOG_DEMANDGEN_NEW_FRONTIER_900x900-600x400.png\" alt=\"Demand gen\u2019s new frontier: AI-era buyers and the dual-track strategy\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Demand gen\u2019s new frontier: AI-era buyers and the dual-track strategy<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/brand-storytelling-risky-business\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/11\/BRAND_STORYTELLING_900x900-600x400.png\" alt=\"Brand storytelling: Is it &#8216;Risky Business&#8217;?\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Brand storytelling: Is it &#8216;Risky Business&#8217;?<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/brand-storytelling-sundance-film-festival\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/02\/umbrella-new-600x400.png\" alt=\"From frozen to flowing: Brand storytelling at Sundance Film Festival\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>From frozen to flowing: Brand storytelling at Sundance Film Festival<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/new-era-thought-leadership-brand-storytelling\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/01\/storytelling-1-1-600x400.png\" alt=\"The new era of thought leadership: Why storytelling is key to B2B marketing\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The new era of thought leadership: Why storytelling is key to B2B marketing<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/brand-amplification-where-televance-meets-resonance\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/12\/image-1-1-600x400.png\" alt=\"Brand Amplification: Where Relevance Meets Resonance\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Brand Amplification: Where Relevance Meets Resonance<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/stand-out-and-be-counted-the-science-of-brand-identity\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2024\/07\/tr_1749_linkedin-mdf-1920x700-flower-png.png\" alt=\"The science of unique brand identity\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The science of unique brand identity<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/what-it-takes-to-build-brand-trust-today\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2024\/05\/tr_1749_linkedin-mdf-1920x700-trust-png.png\" alt=\"What it takes to build brand trust today\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>What it takes to build brand trust today<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/the-power-of-positioning-how-to-realign-customer-perception\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/10\/Blog-Header-1920x1200-1-1-600x400.jpg\" alt=\"The power of positioning: how to realign customer perception\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The power of positioning: how to realign customer perception<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/betting-against-product-led-marketing\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2024\/05\/454_TR_BLOGHEADER_POST_THE_LONG_AND_SHORT_900x900-600x400.png\" alt=\"The long and the (big) short of it: How betting against B2B\u2019s product-led marketing can drive incredible returns\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The long and the (big) short of it: How betting against B2B\u2019s product-led marketing can drive incredible returns<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/the-power-of-positioning-a-series\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/10\/earnest-agency-power-of-positioning-1-feat-1-scaled-2-600x400.jpg\" alt=\"The power of positioning: a series\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>The power of positioning: a series<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/cmo-cfo-divide-isnt-the-only-challenge-lets-talk-about-gtm-c-suite-cfo-alignment\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2024\/03\/c-suite-cfo-600x400.png\" alt=\"CMO-CFO divide isn\u2019t the only challenge: let\u2019s talk about GTM C-Suite-CFO alignment\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>CMO-CFO divide isn\u2019t the only challenge: let\u2019s talk about GTM C-Suite-CFO alignment<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/likeability-is-the-popularity-contest-b2b-brands-cant-afford-to-lose\/\" class=\"insights-listing\">\n      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empty?\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Is the B2B brand budget glass half full or half empty?<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a href=\"https:\/\/transmissionagency.com\/cmo-cfo-relationship-in-b2b\/\" class=\"insights-listing\">\n      <div class=\"listing__content\">\n         <div class=\"insights-listing__img\">\n                                       <img decoding=\"async\" src=\"https:\/\/transmissionagency.com\/wp-content\/uploads\/2025\/11\/TR_CONNECT-THE-UNEXPECTED_STATIC_COVER-600x400.webp\" alt=\"Tomato, Tomato \u2013 Exploring the CMO-CFO relationship in B2B\">\n                     <\/div>\n\n         <div class=\"insights-listing__content\">\n            <h3>Tomato, Tomato \u2013 Exploring the CMO-CFO relationship in B2B<\/h3>\n            \n         <\/div>\n      <\/div>\n\n   <\/a>\n   <a 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