{"id":4227,"date":"2024-04-03T14:53:40","date_gmt":"2024-04-03T14:53:40","guid":{"rendered":"https:\/\/transmissionagency.com\/?post_type=work&p=4227"},"modified":"2026-02-16T13:17:23","modified_gmt":"2026-02-16T13:17:23","slug":"software-ag","status":"publish","type":"work","link":"https:\/\/transmissionagency.com\/work\/software-ag\/","title":{"rendered":"Software AG"},"content":{"rendered":"\n
\n
\n
\n
\n

Software AG is an enterprise software company that connects enterprises through APIs, integrations, and IoT<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
\n

It was founded in 1969 and supports over 10,000 enterprise customers across 70 countries, making it the second-largest software vendor in Germany and the seventh-largest in Europe.<\/p>\n\n\n\n

Software AG\u2019s CRO said it best: \u201c70% of The Fortune 1000 use Software AG\u2019s best-in-class products and services, and yet it also happens to be the least well-known, billion-dollar software company in the world.\u201d\u200b<\/p>\n\n\n\n

The challenges were twofold. We had to raise Software AG\u2019s brand presence against loud and famous competitors like Google, Microsoft, and Salesforce in North America, and we also looked to overcome brand recall difficulties caused by inconsistent brand experiences stemming from multiple taglines and sub-brands used in-market.<\/p>\n\n\n\n

Our objective was to raise awareness of and drive demand for Software AG\u2019s market-leading products and services. We were tasked with increasing consideration in 511 key accounts and delivering 70 influenced opportunities.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

RESULTS<\/strong> AT A GLANCE<\/strong><\/h2>\n\n\n\n
\n
\n

$13.9M<\/strong><\/strong><\/h3>\n\n\n\n

in influenced pipeline<\/p>\n<\/div>\n\n\n\n

\n

23M+<\/strong><\/h3>\n\n\n\n

impressions<\/p>\n<\/div>\n\n\n\n

\n

118<\/strong> <\/strong><\/h3>\n\n\n\n

influenced opportunities<\/p>\n<\/div>\n\n\n\n

\n

5,105<\/strong><\/strong><\/h3>\n\n\n\n

leads<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n