{"id":2607,"date":"2024-07-10T12:38:44","date_gmt":"2024-07-10T12:38:44","guid":{"rendered":"http:\/\/localhost:10003\/?post_type=services&p=2607"},"modified":"2026-01-05T09:53:14","modified_gmt":"2026-01-05T09:53:14","slug":"brand-insights","status":"publish","type":"services","link":"https:\/\/transmissionagency.com\/services\/brand-insights\/","title":{"rendered":"Brand insights"},"content":{"rendered":"\n
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Make strategic brand decisions <\/strong>with clarity<\/mark> <\/strong>and confidence <\/mark><\/strong><\/h1>\n\n\n\n

Our powerful brand insights solution enables B2B organisations to evaluate and measure their brand equity and brand health, benchmarked against key competitors.<\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Get a robust, data-rich measure of brand performance<\/strong><\/strong><\/h2>\n\n\n\n

Using robust qualitative and quantitative research techniques, we thoroughly assess the current performance of your brand in the market \u2013 uncovering critical weaknesses and threats, and where the best brand growth opportunities lie. Our brand insights services include:<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Share of Mind analysis<\/strong><\/summary>\n

We establish a set of credible brand performance metrics by measuring the level of awareness, familiarity, association, perception, and consideration your brand has in the market versus competitors, based on the views and experiences of prospective category buyers.<\/p>\n<\/details>\n\n\n\n

Share of Voice analysis<\/strong><\/summary>\n

We evaluate the impact of your paid media spend and organic activity on website traffic and revenue to give you a \u2018Share of Voice effectiveness score\u2019 vs. competitors. This data helps us predict and track any additional investment in Share of Voice on your Share of Market growth.<\/p>\n<\/details>\n\n\n\n

Voice of the customer analysis<\/strong><\/summary>\n

We discover what existing customers think and feel about your brand. Through carefully crafted virtual interviews, we gain their views, perceptions, and experiences to unearth first-hand insights into why they selected your brand, the qualities and capabilities they value the most, what they regard as your brand differentiators vs. competitors, and the elements of your brand they\u2019d like to see developed to strengthen loyalty and advocacy.<\/p>\n<\/details>\n\n\n\n

Voice of the employee analysis<\/strong><\/strong><\/summary>\n

We shape a compelling employer brand and employee value proposition (EVP) that can be used to attract, engage, and retain top talent. Through employee interviews and focus groups, we capture perceptions and experiences of company culture, values, and work environment, what makes working there special and unique, and what energizes and motivates them to stay.<\/p>\n<\/details>\n\n\n\n

Competitor benchmarking<\/strong><\/summary>\n

We analyze brand positioning, proposition, and visual expression of key competitors. We explore their brand strategies and personalities, key messages, creative themes, and how and where their brand is being communicated. We also identify unique opportunities to differentiate and own white spaces.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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Check out our work<\/strong><\/h2>\n\n\n\n

From brand to demand and everything in between.<\/p>\n\n\n\n

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More of our work<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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