{"id":1409,"date":"2024-07-10T09:51:37","date_gmt":"2024-07-10T09:51:37","guid":{"rendered":"http:\/\/localhost:10004\/?post_type=services&p=1409"},"modified":"2026-03-11T11:54:18","modified_gmt":"2026-03-11T11:54:18","slug":"paid-media","status":"publish","type":"services","link":"https:\/\/transmissionagency.com\/services\/paid-media\/","title":{"rendered":"Paid media"},"content":{"rendered":"\n
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B2B Paid media agency<\/strong><\/h1>\n\n\n\n

Solving your B2B marketing challenges<\/mark> with paid media solutions<\/strong><\/strong><\/h2>\n\n\n\n

Our paid media solutions are fueled by curiosity, creativity, and innovation to connect people and businesses with ever-more relevance.<\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Outdoor<\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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What makes Transmission’s paid media different<\/strong><\/h2>\n<\/div>\n\n\n\n
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True omnichannel<\/strong> media buying<\/strong><\/h3>\n\n\n\n

End-to-end activation across all paid media channels and the full B2B brand-to-demand journey. <\/p>\n\n\n\n

Our in-house experts cover media strategy, biddable and traditional media, sponsorships, influencers, and creators.<\/p>\n<\/div>\n\n\n\n

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Audience <\/strong>
first<\/strong><\/h3>\n\n\n\n

We\u2019re B2B audience specialists, using data-driven insights to power campaigns. <\/p>\n\n\n\n

Our proprietary Audience Intelligence platform <\/a>combines unique B2B data and deep research AI to unlock actionable insights.<\/p>\n<\/div>\n\n\n\n

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Experiences <\/strong>
with impact<\/strong><\/h3>\n\n\n\n

We create standout campaigns that cut through media noise, working with market leading media partners for beta tests, media firsts, and innovative activations that truly engage audiences.<\/p>\n<\/div>\n\n\n\n

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Measurement <\/strong>
& attribution<\/strong><\/h3>\n\n\n\n

We connect media spend to business outcomes. <\/p>\n\n\n\n

Our data science team builds robust measurement plans, integrating media with cutting edge technology and client data to deliver full-funnel attribution, predict ROI, and drive revenue.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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WHAT WE DO<\/strong><\/p>\n\n\n\n

Our B2B paid media capabilities<\/strong><\/h2>\n\n\n\n

From always-on biddable campaigns to sponsorships and creator partnerships, we cover the full spectrum of paid media in-house. No channel gaps, no handoffs to third parties.<\/p>\n<\/div>\n\n\n\n

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\"Biddable<\/figure>\n\n\n\n

Biddable media: search, social and programmatic<\/strong><\/h3>\n\n\n\n

Efficient and effective always on campaigns across search, social and programmatic delivered by in house specialist teams.<\/p>\n<\/div>\n\n\n\n

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\"Premium<\/figure>\n\n\n\n

Premium media partnerships & placements<\/strong><\/h3>\n\n\n\n

Creating impact and engagement through market leading media partners.<\/p>\n<\/div>\n\n\n\n

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\"Connected<\/figure>\n\n\n\n

CTV, video & audio advertising<\/strong><\/h3>\n\n\n\n

Dynamic brand stories delivered with precision and scale across all video and audio formats and environments.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Billboard<\/figure>\n\n\n\n

Offline & out-of-home media<\/strong><\/h3>\n\n\n\n

Create scale and impact with your wider audiences or focused activations around events and specific timeframes.<\/p>\n<\/div>\n\n\n\n

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\"Sponsorship\"<\/figure>\n\n\n\n

Event & platform sponsorship<\/strong><\/h3>\n\n\n\n

Build visibility, credibility and meaningful engagement through strategic alignment with talent, events and platforms.<\/p>\n<\/div>\n\n\n\n

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\"B2B<\/figure>\n\n\n\n

B2B influencer & creator programmes<\/strong><\/h3>\n\n\n\n

Build human orientated and authentic messaging and stories that engage with focused communities and specialist audiences.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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How we do it<\/strong><\/p>\n\n\n\n

Our approach to B2B audience planning<\/strong><\/h2>\n\n\n\n

We take an insights-based approach when planning your audience strategy, using our hybrid tech stack combining proprietary and leading third-party tools to get a multi-dimensional view of your audiences with behavioral, intent, and personality data through brand to demand.<\/p>\n\n\n\n

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Audience universe and ICP<\/strong><\/summary>\n

Our B2B CDP enables us to build a robust and granular TAM for your audiences, enrich it with data overlays to build best ICP fit and create highly custom segments ready for activation.<\/p>\n<\/details>\n\n\n\n

Audience thresholding<\/strong><\/summary>\n

Our proprietary audience thresholding tool identifies the right media budget to drive your objectives within your target audience and right sizes your activation plan based on your available budget for your brand and demand campaigns.<\/p>\n<\/details>\n\n\n\n

Audience segmentation<\/strong><\/strong><\/summary>\n

Our real time B2B data feeds enable us to identify audiences in brand or demand motions and adjust messaging and customer journeys to reduce wastage and increase engagement and pipeline velocity.<\/p>\n<\/details>\n\n\n\n

B2B media analysis<\/strong><\/summary>\n

Our propriety AI fueled B2B media analysis enables us to identify and measure global B2B media and assess it for relevancy and reach against your specific audience.<\/p>\n<\/details>\n\n\n\n

AI deep research<\/strong><\/summary>\n

Our AI driven B2B audience research enables us to test and optimize messaging, build detailed persona analysis and align media plans and executions that perform.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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\"Relevance<\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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Case study<\/strong><\/p>\n\n\n\n

\"AutoStore\"<\/figure>\n\n\n\n
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“Working with Transmission was a game-changer for our brand and marketing contribution to the business.<\/strong>“<\/p>\n\n\n\n

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Gillian Dalslaaen<\/strong>
Head of Brand and Content, AutoStore<\/figcaption><\/figure>\n\n\n\n
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View the Autostore case study<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Check out more of our B2B media work<\/strong><\/h2>\n\n\n\n

We’ve planned and activated paid media programmes across some of the most competitive B2B categories in the world. <\/p>\n\n\n\n

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More of our work<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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